Wednesday, February 18th, 2009
Winner of the Night: American Idol
Surprise of the Night: Nothing
Loser of the Night: Life
FOX
8:00 pm – 9:00 pm: American Idol: 24.39 million viewers and 8.9 in the demo
9:00 pm – 10:00 pm: Lie to Me: 11.22 million viewers and 4.2 in the demo
American Idol continues to be the powerhouse that it is. The show easily won the night in both viewers and the demo. The show did see a bit of a decline from last night which is odd considering less competition. Lie to Me continues to struggle to hold much of AI’s viewers. It also finished 3rd in viewers for the hour and second in the demo, disappointing considering the lead in. It is still holding better then Fringe though. Lie to Me moves to the 8 pm hour next week which should be an interesting move. I think if the show can stay about 8 million viewers it should be considered a solid start. If it doesn’t hold that well, I could see FOX switching Hell’s Kitchen and Lie to Me.
CBS
8:00 pm – 8:30 pm: The New Adventures of Old Christine: 7.32 million viewers and 2.0 in the demo
8:30 pm – 9:00 pm: Gary Unmarried: 7.26 million viewers and 2.1 in the demo
9:00 pm – 10:00 pm: Criminal Minds: 14.96 million viewers and 3.7 in the demo
10:00 pm – 11:00 pm: CSI NY: 12.35 million viewers and 3.1 in the demo
TNAOOC and GU continue to survive opposite AI. I expected to see a bigger dip when AI came on the air but they’ve held strong. The question is, are those numbers good enough for CBS? They probably would be for any other network but I’m not so sure for this one. I’d probably give them another season to see if they can continue to grow the hour. Criminal Minds won the 9 pm hour in viewers but finished 3rd in the demo. Gotta love CBS sometimes. CSI NY easily won the hour in both viewers and the demo. I’m wondering if maybe CBS will move NY to Tuesdays next season to see if it can hold more of The Mentalist viewers. Overall, another solid night for CBS.
NBC
8:00 pm – 9:00 pm: Knight Rider: 5.49 million viewers and 1.5 in the demo
9:00 pm – 10:00 pm: Life: 5.16 million viewers and 1.5 in the demo
10:00 pm – 11:00 pm: Law & Order: 7.15 million viewers and 2.1 in the demo
You know your show has a problem when it can’t hold or grow out of Knight Rider. I hate to say it since I kind of enjoy the show but Life is dead. I give NBC credit for being this patient with the show but not growing out of Knight Rider and a 1.5 demo is just awful. Look for KR and Life to both be causalities of NBC’s new programming attempt next year. L&O continues to hold strong in the 10 pm hour, finishing second in viewers and the demo. I expect to see it come back next year.
ABC
8:00 pm – 9:00 pm: Lost (repeat): 5.57 million viewers and 1.9 in the demo
9:00 pm – 10:00 pm: Lost: 11.27 million viewers and 5.1 in the demo
10:00 pm – 11:00 pm: Life on Mars: 5.78 million viewers and 2.1 in the demo
Lost saw a nice bounce back this week thanks to not having to compete with AI. The problem is AI is moving to the 9 pm hour next week. I expect to see Lost in the low 10 million range and mid 4 demo for the rest of the season, still nothing to complain about if you’re ABC. I’m not going to lie; I thought Life on Mars was going to be a success out of Lost. I was wrong. LoM was able to hold a pathetic 51% of Lost’s viewers and 41% of its demo. Tick tock, the cancellation clock is ticking.
CW (all repeats)
8:00 pm – 9:00 pm: Privileged: 860k viewers and 0.3 in the demo
9:00 pm – 10:00 pm: 90210: 770k viewers and 0.3 in the demo
Again, CW sucks.